THE STORY of GRAIL
An Atlanta-based fashion brand heavily influenced by art, music, street style, and urban culture. GRAIL was made to inspire and embolden, merging the timeless with the antecedent, and marrying function and clean silhouettes with unconventionality and sophisticated details.
We are flag-bearers of self-expression and advocates of self-confidence, aiming to be a staple brand in the closets of trend-setters, creatives, eccentrics, mavericks, and the like.
GRAIL partners with emerging artists in the city and potentially across the country to help create unique brand projects while simultaneously cultivating a culture of individuality, innovation, and enterprise.